Become a Partner with Agent Online

You probably already provide advice on a range of finance and protection products. We can help you extend that to include property valuations, sales & lettings.

Introducing Agent Online

An online estate agency business designed to help brokers and IFAs offer clients a new service


How do online agents work? They tend to cover the whole of the country from one central office, allowing them to keep their costs down and consequently charge sellers and landlords a much lower fee than most traditional agents.

Importantly the online agent should still list all its properties on the UK’s most dominant and visited property websites, namely Rightmove and Zoopla. These are the sites used by the vast majority of all buyers, sellers and tenants – but consumers are not allowed to advertise on them directly, they need to go via an estate agent. Traditional ‘high street’ agents advertise on exactly the same websites but they will usually charge the seller or landlord a much higher fee, partly to cover their own higher costs.

Most online agents will handle all the enquiries that come in from Rightmove and Zoopla and organise for potential buyers and tenants to view the property. All the seller or landlord needs to do is show people round the property at the time they agreed. After the viewing, the online agent should then contact the potential buyers/tenants to see if they are interested in making an offer. The agent’s job is to obtain the best price they can for the seller/landlord.

Once a sale has been agreed the online agent should then instruct solicitors for both parties (buyer and seller) and keep in contact with everyone up until completion. In the case of a rental property, once a tenant has agreed to sign up, the agent’s property management team will carry out the necessary pre-tenancy checks, take a deposit and arrange for an agreement to be completed prior to moving in.

We recommend you watch this short company video by one of Agent Online’s investors, Sarah Willingham, explaining how they work:

Agent Online is one of this new breed of agents and has come up with a brand new concept partnering with mortgage brokers and IFAs to offer their clients a leading estate agency service. Backed by a group of interesting investors, Agent Online’s primary focus is working with intermediaries in the mortgage and financial planning market place.

The information on this website will hopefully answer any questions you have regarding how the service works and help you decide whether you yourself want to become an Agent Online Partner or Introducer. If you have any questions at all please feel free to call their support team on 03333 447 007.

Broker Benefits

Why recommend Agent Online to your clients?

There are many benefits to you, the IFA or broker, when you recommend Agent Online’s service to your clients.

  • You are recommending a trusted and reliable estate agency service to your clients and helping them save potentially thousands in fees
  • Your client will be reassured to know you will financially vet their buyers / viewers to ensure proceedablility and avoid time wasting
  • Agent Online will provide insightful and intelligent marketing material to help you find potential movers in your client database – this will negate the need for them to build relationships with local agents and in-house mortgage advisers, helping you retain existing mortgage clients
  • You will receive a referral fee for providing Agent Online with a client instruction
  • By speaking with all the potential buyers on behalf of your represented client, you will have the opportunity of increasing your client portfolio – you will also get to keep 100% of any revenue earned
  • On the lettings side, when your clients ask Agent Online to fully manage their buy to let properties, you will receive an ongoing revenue directly proportionate to the properties held under management.

Agent Online will allow mortgage brokers introducing clients to them to become involved in the process. For example you may choose to meet all buyers face to face and physically show them round the house. You may also agree to sit down with the client to review marketing and discuss things like price reductions if the property is not selling. In so doing your partnership with Agent Online has moved into a hybrid agency model and this would permit you to charge the client a slightly different fee and take a bigger percentage yourself to reflect the additional work you are doing. Exactly what that fee looks like will partly depend on geographical location and the competitor environment. If this concept appeals to you, the Partnership Package is the one you should choose and the Agent Online team will be happy to provide more information on how to offer a hybrid service to your clients.

Helping Vendors & Landlords

Refer your vendor clients…

…and Agent Online will refer anyone viewing your clients’ properties to you to check affordability:

broker how it works

For every client listing Agent Online receives, you will be asked to qualify ALL potential buyers for that property.

Every time your client’s property has an enquiry for a viewing , Agent Online will want to ensure they are ready to proceed financially. At this point they will ask you, the referring broker, to vet the potential buyer to see if they are likely to qualify for a mortgage. In many cases this will give you an opportunity to offer your own services and provide the buyer with mortgage advice.

Refer your landlord clients…

… and Agent Online will find a tenant, carry out all pre-tenancy administration and fully manage the property:

ed's broker letting image 2

Agent Online will ask your help in setting the the cost of the management fee to ensure that it remains competitive in your location. They then pay you a share of the monthly fee, so, for the first time, you will earn an ongoing revenue for client properties under management.

Broker Packages

If you want to work with Agent Online and offer online estate agency services to your clients, the two options are as follows:

partner introducer 6.11.20

For just £29.95 pm you can sign up to the Introducer Package and offer a full sales and lettings package to your clients. You receive a minimum referral fee of £500 per sale listing and an ongoing revenue for every BTL property Agent Online manages on behalf of your clients. And every potential buyer that views your clients’ properties will be referred to you as a potential new mortgage client.

  • generate an income stream
  • receive 15+ free mortgage leads per month
  • retain existing clients and stop them from placing their next mortgage with the local estate agent
  • look after your clients by ensuring they deal with a high quality / low cost estate agent when they want to sell or let a property

If you want to embrace this opportunity more fully and would like support from us to help you market the concept to clients, then the Partner Package is perfect for you. This costs £1000 in year one, £500 pa thereafter. We guarantee that the price will remain unchanged for a minimum of 3 years.

For more information please call the broker support team on 03333 447 007.

Client Benefits

Why should your client use Agent Online?

Apart from the obvious – that is the huge cost saving – there is another reason why your client might want to consider Agent Online:  They are experienced property people but with a fresh approach to estate agency. Their goal is to offer an exceptional service to buyers, sellers and landlords and provide real value for money. The service uses clever technology and combines it with a professional, highly trained team of Property Negotiators available over the phone 7 days a week. They recognise that some tasks are easy to do online but often a seller or landlord may just want to speak to someone. Hence the decision to make the Property Negotiators available at the end of the phone every day of the week.

Does it take longer to sell using an online agent?

There is no reason at all why it should take longer to sell using an online agent than via a ‘high street’ agent. In fact there is an argument to say that Agent Online’s extended opening hours may mean they find a buyer quicker than an agent that is only open from 9am-5pm for five or six days a week. Your clients will also find that many ‘high street’ agents don’t advertise on both Rightmove and Zoopla. These are by far the most popular property websites in the country so by advertising on both your clients can be sure of maximising their properties’ online presence.

How does Agent Online compare with other sales agents?

They provide your client with everything they will need to sell their house or flat – all for a fixed fee. Firstly £395 is payable upfront and then a further fee is charged on completion of the property sale. The amount of this completion fee is at your discretion, subject to some Agent Online parameters. On average, sellers that use the Agent Online service are saving over £3,000 in unnecessary fees.This saving is calculated assuming an average property price of £300,000 and an average agent commission of 1.4% + VAT. These figures will of course vary depending on local property values and the deals being offered by local agents. Sometimes the saving may be more than £3,000 and on other occasions it may be less.


Letting with Agent Online Property Management

They have some powerful unique selling points to ensure your clients receive an excellent service:

  • Low fixed price per property, making it easy for landlords to budget
  • Property Management Team with 10 year’s experience and 5000 properties under management
  • No tenant fees, often making our properties more attractive to people looking to rent

Pricing Tables


broker lettings pricing 2

Our pricing

We offer a two week, money back guarantee

Our pricing structure helps you sell with a choice of low, fixed fee options.

Listing a property

We offer the following services:

List for just


Free property valuation

Professional photographs


For sale board

Rightmove, Zoopla and Prime Location listings

Fully managed viewing service

Property negotiation 24/7

Sale progression support to completion

Energy performance certificate


Rightmove premium listing 6 months


1 accompanied viewing


1 hosted block viewing


Virtual tour


Total cost


Customer Reviews

Agent Online customers are leaving excellent feedback about the service they have received. We understand how important it is to look after your clients – after all your reputation is on the line as well as ours. So the team of negotiators will always work hard to offer the best possible service to buyers, sellers and tenants alike.

Happy customers

properties advertised on

  • Right Move
  • Zoopla
  • Prime Locations
  • onTheMarket