Welcome to Agent Online

Full online agency service

Introducing Agent Online

An online estate agency business designed to help brokers and IFAs offer clients a new service


How do online agents work? They tend to cover the whole of the country from one central office, allowing them to keep their costs down and consequently charge sellers and landlords a much lower fee than most traditional agents.

Importantly the online agent should still list all its properties on the UK’s most dominant and visited property websites, namely Rightmove and Zoopla. These are the sites used by the vast majority of all buyers, sellers and tenants – but consumers are not allowed to advertise on them directly, they need to go via an estate agent. Traditional ‘high street’ agents advertise on exactly the same websites but they will usually charge the seller or landlord a much higher fee, partly to cover their own higher costs.

Most online agents will handle all the enquiries that come in from Rightmove and Zoopla and organise for potential buyers and tenants to view the property. All the seller or landlord needs to do is show people round the property at the time they agreed. After the viewing, the online agent should then contact the potential buyers/tenants to see if they are interested in making an offer. The agent’s job is to obtain the best price they can for the seller/landlord.

Once a sale has been agreed the online agent should then instruct solicitors for both parties (buyer and seller) and keep in contact with everyone up until completion. In the case of a rental property, once a tenant has agreed to sign up, the agent’s property management team will carry out the necessary pre-tenancy checks, take a deposit and arrange for an agreement to be completed prior to moving in.

Please see a short company video by one of  Agent Online’s investors, Sarah Willingham, explaining how they work:

Agent Online is one of these new breed of agents and have come up with a brand new concept partnering with mortgage brokers and IFAs to offer their clients a leading estate agency service. Backed by a group of interesting investors, Agent Online’s primary focus is working with intermediaries in the mortgage and financial planning market place.

The information on this website will hopefully answer any questions you have regarding how the service works and help you decide whether you want to become a Partner or Introducer to Agent Online. The Next Steps page allows you to sign up online. If you have any questions at all please call the support team on 03333 447 007 or email brokers@agentonline.co.uk.

Broker Benefits

Why recommend Agent Online to your clients?

There are many benefits to you, the IFA or broker, when you recommend Agent Online’s service to your clients.

  • You are recommending a trusted and reliable estate agency service to your clients and helping them save potentially thousands in fees
  • Your client will be reassured to know you will financially vet their buyers / viewers to ensure proceedablility and avoid time wasting
  • Agent Online will provide insightful and intelligent marketing material to help you find potential movers in your client database – this will negate the need for them to build relationships with local agents and in-house mortgage advisers, helping you retain existing mortgage clients
  • You will receive a referral fee for providing Agent Online with a client instruction (paid to you at the start of the process)
  • By speaking with all the potential buyers on behalf of your represented client, you will have the opportunity of increasing your client portfolio – you will also get to keep 100% of any revenue earned
  • On the lettings side, where your clients ask Agent Online to fully manage their buy to let properties, you will receive an ongoing revenue directly proportionate to the properties held under management.

How does it work?

Refer your vendor clients…

…and Agent Online will refer anyone viewing your clients’ properties to you to check affordability:

broker how it works

For every client listing Agent Online receives, you will be asked to qualify ALL potential buyers for that property.

Every time your client’s property has an enquiry for a viewing , Agent Online will want to ensure they are ready to proceed financially. At this point they will ask you, the referring broker, to vet the potential buyer to see if they are likely to qualify for a mortgage. In many cases this will give you an opportunity to offer your own services and provide the buyer with mortgage advice.

Refer your landlord clients…

… and Agent Online will find a tenant, carry out all pre-tenancy administration and fully manage the property:

ed's broker letting image 2

Agent Online will ask your help in setting the the cost of the management fee to ensure that it remains competitive in your location. They then pay you a share of the monthly fee, so, for the first time, you will earn an ongoing revenue for client properties under management.

Membership Options

Choose between becoming an ‘Introducer’ or ‘Partner’ for Agent Online.

You have two choices if you want to work with Agent Online and offer online estate agency services to your clients:

broker package v5 (2)


This option is free, you receive a referral fee of £100 per listing and have access to some marketing support to help promote the service to clients. Ideal if you may only have one or two clients to refer every year.


This option usually costs either £149 pm or £99 pm (depending on whether you want to offer our innovative lettings package to your clients). But, as you have been introduced by Beneficial Mortgages, you are eligible for a massive 60% discount for two years! That means you pay just £59pm incl VAT to become a Sales and Lettings Partner, or £39pm incl VAT for a sales only Partnership.  Partner benefits include: an enhanced referral fee of £150 per listing, free mortgage leads (circa 10 for every listing you send us), branded marketing material and loads more. Ideal if you want to embrace this new service and use it to:

  • generate an income stream
  • receive 20+ free mortgage leads per month
  • retain existing clients and stop them from placing their next mortgage with the local estate agent
  • look after your clients by ensuring they deal with a high quality / low cost estate agent when they want to sell or let a property

Beneficial Mortgages has a limited number of Partnership licences available at a 60% discount- pay just £59pm !

Go to the Next Steps page on this website and follow the link to the Agent Online Agreement to take advantage of this offer.


Next Steps

There are just two easy steps before you can start offering Agent Online’s services to your clients


1. Spend two minutes completing the online Intermediary Agreement  click here

2. If you are choosing the Partner option with all the additional benefits it brings, you will need to set up your monthly payments via this link – click here for sales and lettings   OR  click here for sales only

If you have any questions or require assistance please call the support team on 03333 447 007.


Client Benefits

Why should your client use agentonline.co.uk?

Apart from the obvious – that is the huge cost saving – there is another reason why your client might want to consider us: We are experienced property people but with a fresh approach to estate agency. Our goal is to offer an exceptional service to buyers and sellers and provide real value for money. The service uses clever technology and combines it with a professional, highly trained team of Property Negotiators available over the phone 7 days a week. We recognise that some tasks are easy to do online (e.g. the client & referring broker can log onto the vendor portal to check feedback on any offers from people that have viewed your property). But sometimes a seller may just want to speak to someone to ask for help or to run through a specific query – hence our decision to make the Property Negotiators available at the end of the phone every day of the week.

Does it take longer to sell using an online agent?

There is no reason at all why it should take longer to sell using an online agent than via a ‘high street’ agent. In fact there is an argument to say that our extended opening hours may mean we find a buyer quicker than an agent that is only open from 9am-5pm for five or six days a week.Your clients will also find that many ‘high street’ agents don’t advertise on both Rightmove and Zoopla. These are by far the most popular property websites in the country so by advertising on both your clients can be sure of maximising their properties’ online presence.

How do we compare with other agents?

We provide your client with everything they will need to sell their house or flat – all for a fixed fee of just £995. There is no reason for them to pay more – on average sellers that use the Agent Online service are saving over £4,000 in unnecessary fees.

This saving is calculated assuming an average property price of £300,000 and an average agent commission of 1.4% + VAT. These figures will of course vary depending on local property values and the deals being offered by local agents. Sometimes the saving may be more than £4,000 and on other occasions it may be less.


Our pricing

We offer a two week, money back guarantee

Our pricing structure helps you sell with a choice of low, fixed fee options.

Listing a property

We offer the following services:

List for just


Free property valuation

Professional photographs


For sale board

Rightmove, Zoopla and Prime Location listings

Fully managed viewing service

Property negotiation 24/7

Sale progression support to completion

Energy performance certificate


Rightmove premium listing 6 months


1 accompanied viewing


1 hosted block viewing


Virtual tour


Total cost


Customer Reviews

Agent Online customers are leaving excellent feedback about the service they have received. We understand how important it is to look after your clients – after all your reputation is on the line as well as ours. So the team of negotiators will always work hard to offer the best possible service to buyers and sellers alike.

Happy customers

properties advertised on

  • Right Move
  • Zoopla
  • Prime Locations
  • onTheMarket